The Amazing Secrets Out-of-Shape Trainers use to earn Six-figures
“How come some of my out-of-shape, or straight out fat colleagues have more clients than most of us younger, fitter trainers? I can’t get it! It doesn’t make any sense!”
I got this question from an attendee named Brad that took me to the side in one break in a sales workshop for fitness business entrepreneurs years ago.
As many attendees Brad was a young, buff, intelligent trainer. He was confused about how an Out-of-shape, fat trainer had so many clients and earned high income.
I didn’t have an answer to this odd, yet comprehensible question. This made me think…
I went on a journey to find the common denominator of the out-of-shape trainers’ success.
With data from years of observation and experience, I’m about to reveal some of the amazing secrets out-of-shape trainers use to make themselves six-figures or more.
What I’m about to share them with you, are some profound sales lessons.
Amazing Secret Number 1
Out-of-shape trainers are in many cases more relatable for the out-of-shape client.
People who relate tend to like each other.
Sometimes these clients don’t want a buff, fit 21 year old bossing them around.
They want someone that is an idealized version of themselves.
Someone who is just a bit better than themselves.
Amazing Secret Number 2
Many out-of-shape clients see their out-of-shape trainers as a work in progress they want to emulate.
Think about it…
If the out-of-shape trainer have lost 50 pounds the last 2 years, it shows more progress than the 21 year old that was “blessed with good genes”.
The out-of-shape trainer has credibility and a proven track record to show for.
The out-of-shape trainer gets the underdog benefit as well.
Amazing Secret Number 3
I remember one out-of-shape trainer, that did a whole lot of social activities with his out-of-shape clients.
Burrito-nights, binge-drinking cocktail parties, surprised them with chocolate after cardio sessions…
You may think that this out-of-shape trainer kept his out-of-shape clients fat on purpose, so they stayed on his roster.
This out-of-shape trainer focused on building a relationships.
His happy, satisfied out-of-shape clients referred him more out-of-shape clients.
His out-of-shape clients stayed with him for a long, long time.
Amazing final words
There’s a lot of shaming of out-of-shape people in all parts of society. Kids do it. Parents do it. Grownups are sometimes worse.
Robert Cialdini explains the unfair advantage out-of-shape trainers have over their buff, fit peers. In his famous book Influence, Cialdini reveals the weapon of influence: Liking.
- People relate to people in their group.
- People influence each other based on liking.
- A person that likes another is likelier to comply with that person’s requests.
- People often comply with people that are like them.
- Mutual liking triggers unspoken bonding between two people.
- People like people who cooperate with them towards mutual goals.
The out-of-shape trainers and their out-of-shape clients are partners in crime.
Learn from the out-of-shape trainer.
Keep moving forward,
If you want learn more of these invaluable, often counter intuitive strategies, and actionable how-to advice, you should definitely check out the guide (Valued at 97$) The 5 Essential Principles you Must Master and get access content that will never be posted on the website, you can opt-in by visiting this link.
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